Topic: Exfoliation

AHA stands for alpha hydroxy acid. AHAs are water-soluble acids derived from sugary fruits. They help peel away the surface of your skin so that new and more evenly pigmented skin cells may generate and take their place.

As we age, our skin cell renewal cycle slows down, which increases the accumulation of dead cells. This fact leads to an increased lumpy appearance of the skin, as well as an accumulation of spots and impurities.

AHA Acids purpose is to exfoliate the skin. Depending on the concentration, a related product may remove dead skin cells from the surface of the skin, or it may remove the whole outermost layer.

A cream with AHA Acids has a low concentration of the active ingredient. It is useful for a slow, delicate and progressive exfoliation. Differently, a serum has a high concentration of AHA Acids, it penetrates deeply in the skin and consequently is responsible of a deeper and faster exfoliation.

After use, you’ll likely notice that your skin is smoother to the touch.

Benefits of AHA Acids

AHA Acids have many benefits on the skin: not only it removes dead cells, but also helps decreasing inflammation (acne marker), unclogs pores to prevent acne, decreases the appearance of large pores and surface wrinkles. In general it improves the skin texture overall, removing discolorations and dark spots.

AHA are especially used for hyperpigmentation: dark spots due to age, hormones, pregnancy and sunrays. AHAs promote skin cell turnover. New skin cells are evenly pigmented. Long-term use of AHAs reduces skin discoloration by encouraging the old, discolored skin cells to turn over.

They also help reduce scars, fine lines and surface wrinkle, and more generally even out an uneven skin tone. The exfoliation removes the dead skin cells, revealing a new skin brighter and more radiant. AHAs also help promote collagen production, destroying old collagen fibers to make way for new ones.

How to use AHA

AHA Acid are safe for all skin types, even sensitive skin considering that it is not damaged by abrasives like scrubs. However we recommend to be careful in case of dry and high sensitive skin. We suggest using AHA gradually, starting from 2 to 3 times a week to avoid irritating your skin, until it gets used to them.

Dry and sensitive skins can start using AHA Acids in low concentrations, using products like fluid gel or a face cream. On mixed and oily skin AHA Acids can be used in higher concentrations; in this case a serum is recommended. After an initial period of gentle exfoliation, for a greater effect you can combine the use of two products containing AHA acids with different concentrations, such as a serum and a cream.

The strong exfoliating effects make your skin more sensitive to the sun. Wear sunscreen every morning to prevent ageing and dark spots.


co-founder & quality manager


George Charm

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